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SleepMed Inc. - mySleepMed for Clients - Marketing Templates




Marketing Your Sleep Lab

For our clients who are interested in building awareness and referrals for their new sleep lab service, we offer a variety of Word templates for your customization and use.  The templates are located below.  Just click on the template that you need and save it to your computer.  Add your logo and customize the copy to suit your situation.  It's ready for you to print and use.  

We recommend the following start-up strategies at a minimum:

  • Letter to Referring Physician - Send a letter to your prospective referring physicians announcing your sleep lab and providing them with the simple ordering instructions.
  • News Release to Local Newspaper/Radio/TV - Send a news release to your local newspaper and a public service announcement to your local radio and television stations announcing your new service to the community.
  • Patient Education Brochure - Develop a brochure that can can be stocked in referring physician reception areas that educates the waiting patients on "Sleep Disorders and Snoring".  Once they are produced, our Medical Sales Representatives will be happy to distribute them for you. 

While the cost of printed materials that bear your logo and information will be at your cost, we want to make the process as easy and simple for you as possible.  For that reason, any patient education brochures, order forms and most patient assessment tools that bear our logo may be re-produced with your logo by you through our printer, but it will be at your cost.  So, you will need to establish an account with our Printer for billing purposes, but then the printer will customize what you need, in the quantities you desire and ship it directly to you with the invoice.

If you have questions, your SleepMed Medical Sales Representative is ready to assist.  If you would like to suggest other services or templates added to this site, please click here and a representative will contact you as soon as possible. 
 
Thank you for partnering with us to provide valuable diagnostic services to those with sleep disorders. 

Marketing

1008_0406 Sleep Disorders Snoring Customizable Brochure PDF
Hospital and medical practices may customize the cover and back panel of this brochure by calling Corinne Alford at PrintSouth at (803) 796-2619.  Ms. Alford will establish a printing account for the facility, work with the facility representative to customize the piece to their specifications and send the printed brochures and invoice to them.  While the cost of the brochures is the facility's responsibility, a SleepMed Medical Sales Representative can assist the hospital/practice in getting the brochures stocked in their key referring physician offices.

Additionally, this brochure can be customized for any SleepMed owned and operated sleep lab.  The back panel of the brochure can contain the information that is specific about that site, such as the medical director photo and information, the advantages of your sleep lab as compared to others in that market and the address and contact information of our site(s).  To initiate the design process on this brochure, contact Mary Safko at (803) 779-5454 or via email at msafko@sleepmed.md.

AASM Accreditation Standards PDF
The American Academy of Sleep Medicine is one source for sleep lab or sleep center accreditation.  This is a sample of the AASM accreditation standards, but for more current information, go to www.aasmnet.org

AASMCenterStandards 2 PDF
The American Academy of Sleep Medicine is one source for sleep lab or sleep center accreditation.  For the most current version of the AASM standards, go to www.aasmnet.org.

Accreditation Brochure PDF
This is a sample of the accreditation brochure from the American Academy of Sleep Medicine, which is one source for sleep lab or sleep center accreditation.  For the most current version, go to www.aasmnet.org.

Announcement Letter Template for Hospital Sleep Lab DOC
This "Announcement Letter" Word template may be downloaded and customized to announce the new sleep lab service to their medical staff.  The letter is designed to be sent from the President/CEO of the hospital.

Announcement Letter to Medical Staff DOC

Client Order Form PDF
Use this form to order and organize brochures that are needed to promote your sleep lab to prospective patients via the reception areas of physician offices.  (See Sample Hospital Brochure.)

Envelope Insert Template DOC
This "Statement Stuffer" Word template can be downloaded and customized to create a three-up statement stuffer that can be inserted with an employee's earnings receipt or patient's statement to promote your new service.  A self-test option is available that you may want to use if you'd like to make this a two-sided insert. 

Flyer for Physician's Lounge DOC

Inservice Invitational Mailing to MD's DOC

Marketing Planbook for Hospital Sleep Lab PDF
This is a sample PDF of a marketing planbook for a hospital client, who wishess to develop printed materials to promote their new or existing sleep lab.  Various Word documents are available in this section of our website for your downloading, customization and use.  Clients are responsible for the production, printing and costs of any material that bears their logo and information, although a SleepMed Medical Sales Representative is available to provide distribution services to key referring physician offices (i.e. Patient Education Brochures).

News Release Template to Announce New Sleep Lab DOC
This "News Release" Word template can be downloaded and customized for a hospital or practice client of SleepMed to use in getting new coverage for their new sleep lab service. 

Newspaper Ad for New Sleep Lab DOC
This "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service via a newspaper, magazine or newsletter advertisement.

Newspaper Ad for New Sleep Lab DOC
This "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service via a newspaper, magazine or newsletter advertisement.

Newspaper Ad for NEw Sleep Lab DOC
This "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service via a newspaper, magazine or newsletter advertisement.

Newspaper Ad for New Sleep Lab DOC
This "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service via a newspaper, magazine or newsletter advertisement.

Newspaper Ad for New Sleep Lab DOC
This "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service via a newspaper, magazine or newsletter advertisement.

Newspaper Ad for New Sleep Lab DOC
This 10 part Series "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service.

Newspaper Ad Template for New Sleep Lab DOC
This "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service via a newspaper, magazine or newsletter advertisement.

Newspaper Ad Template for New Sleep Lab DOC
This "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service via a newspaper, magazine or newsletter advertisement.

Newspaper Ad Template for Sleep Lab DOC
This "Newspaper Ad" Word template can be downloaded and customized for any hospital or practice SleepMed client to use to promote their new sleep lab service via a newspaper, magazine or newsletter advertisement.

Newspaper Column Template for New Sleep Lab DOC
This "10-Part Newspaper Column Series" Word template may be downloaded and customized for any hospital or practice client of SleepMed to use to educate the public and medical community about sleep, sleep disorders and sleep studies.  Typically weekly or monthly newspapers are the best source for this approach as daily newspapers sometime have policies against any editorial content provided from non-media sources. 

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Radio Public Service Announcement for a New Sleep Lab DOC
This "radio PSA" Word template may be downloaded and customized for use by any hospital or practice client to use in building awareness and referrals for their new sleep lab service.

Sleepy Advertisement for Newspaper DOC

Sleepy Newsletter Article DOC

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